The England and Wales Cricket Board is looking for a much-improved deal for their TV & other media rights for a period of next five years as they opened the Media Rights Sale Process for the period between 2020-2024.
Currently, Sky Sports hold the rights to all the international and domestic cricket that’s broadcast live in England but it has been reported that BT Sport could come up with a bid of their own to challenge Sky Sport’s hold over those rights.
The previous cricket broadcasting and live streaming rights had gone to Sky Sport for a sum of GBP 75 million a year but it is now said those prices are expected to sky-rocket by over 300% of its current value. A deal worth GBP 250 can be expected out of the new TV rights.
The new T20 tournament, which is yet to be named, kick-starts from 2020 as well. Some of the games in that tournament will be broadcast on free-to-air which will allow cricket to penetrate even more all over the region.
Apart from TV rights, the ECB could be looking at partnering with the traditional social media platforms like YouTube & Twitter where they could look to upload cricket clips from matches. It remains to be seen if they will stream any of the England cricket matches live online.
From the English cricket fans’ perspective, they will be thrilled by the prospects of having another T20 competition but more vitally, some of the matches in that tournament will also be broadcast on free-to-air TV.
For now, you can watch the NatWest T20 Blast live streaming here.